RA

Reviving Classic Racing with Modern Identity

(Client)
RA
(Year)
2024
(Services)
Branding

RACING

BRAND

For Racing Architects (RA), a team dedicated to restoring and racing classic cars, we developed a bold and timeless brand identity that bridges the past with the future.

The client came to us with a clear vision—his passion for retro racing was evident, and our task was to capture that in a way that felt modern yet authentic to the brands culture. We drew inspiration from the golden era of racing teams, integrating sleek, vintage elements into a modern design that speaks to both nostalgia and innovation.

Despite the challenge of meeting high expectations, we worked closely to understand the story behind RA, translating it into a brand that reflects their passion, precision, and dedication to the art of racing. The result is a brand identity that embodies RA’s legacy while positioning them firmly in the future of classic car racing.

This project demonstrates our ability to take a client’s vision and craft a unique design that honors their history while embracing what’s next.